To help Europe’s youth seize the best job opportunities generated through digital technology, the European Commission will deliver an e-skills Week awareness raising campaign from 26-30 March 2012. The European e-Skills Week seeks to address how we can reduce youth unemployment – which has peaked at over 40% in some member states and is generally at around 22% across the EU – through obtaining the right types of e-Skills for the digital economy.
Communications, journalism and audio visual students or recent graduates from universities across the EU are invited to participate in the European e-Skills Week Project Passion Competition. Project Passion is a fun and potentially career launching initiative designed to inspire young people to create exciting communications on a theme that is top of mind amongst all young graduates in Europe – how to win a job.
We are inviting leading schools in the communications and audio visual domains to send entries which will be judged by a panel of experts from INSEAD, London School of Economics and the Sorbonne and a panel of industry leaders including the Chairmain of TBWA Worldwide, EuroNews, Cisco, Nokia, Google and Microsoft. Prizes include cash for the winner and runners up in each category, and the opportunity to win internships in leading global companies.
The e-Skills Week Project Passion Competition is open to all final year students and recent graduates from across Europe who have studied communication, media, design, journalism or digital technology.
We are seeking creative novel and cool communications campaigns based on the theme of the European e-Skills 2012 campaign – e-Skills: There is a job waiting for you!
The e-skills Week Project Passion Competition presents an extraordinary opportunity for students to demonstrate their skill in the creation of cutting edge messages that build the profile and visibility of the European e-Skills Week campaign. It also offers students the opportunity to build their own professional visibility with the biggest and best companies in the world.
To enter all you have to do is create content that fits one of the three categories below and fill in the entry form at
http://eskills-week.ec.europa.eu/projectpassion to go into the draw.
Categories and Theme
All entries must be in one of the following three categories to qualify. Content must to be creative, demonstrate innovative use of the medium, be quirky, be humorous and or be a mash up. You are free to use any medium to create your entry: mobile devices, tablets, illustration, digital design, written content, and or social media (Twitter, Tumblr, Blogs, YouTube etc). To be eligible you must fill in the competition form on the official website: http://eskills-week.ec.europa.eu/projectpassion
Content may be posted onto any website or blog. You are strongly encouraged to build a community of interest demonstrating the popularity of your creative. All content will then be connected to the official e-Skills website: http://eskills-week.ec.europa.eu/projectpassion.
Category 1) e-Skills and me
The objective of entries in this category is to explain to an uninitiated audience what e-Skills are and how e-Skills can be developed by young people who are starting to think about their career options. Content must focus on exploring the diverse options that e-skills opens and define e-Skills in simple and easy to understand terms; so for example show how can people get e-skills or highlight examples of people making cool stuff using e-Skills. Creative must demonstrate how people can practise e-Skills and use them in their daily lives, in their search for a job, and or how they have successfully helped someone get a job. Get creative and tell us your story!
Category 2) e-Skills: jobs of the future
The objective of entries this category is to explore the different entrepreneurial opportunities that can be opened through e-Skills. Create inspirational stories that demonstrate the blue sky world of digital jobs that awaits young people. Think about the origins of Facebook, Twitter and find European equivalents or tell us of your plans to build the next Spotify or Netflix or some other new business idea by someone you know or have heard about.
Category 3) creative e-Skills
The objective of this category is to explore all the creative avenues that e-Skills open from art to publishing literature online or digital imagery. Your creative should show e-skills delivers jobs in creative domains. Think about how Pixar started or a group of young artists who are working on a film or online art portal, or who are doing some exciting creative projects. Use your imagination!
Deadline for entries: 8 March 2012 - midnight
Academic judging: 9 - 15 March 2012
Industry Judging: 16 - 20 March 2012
Notification of Winners: 20 - 25 March 2012
Awards Ceremony: 30 March 2012 – Copenhagen
Winners will be offered a paid internship at TBWA, Euronews and a technology corporation and will receive a €1000 cash prize (winners) and €500 for the runners up.
Any questions regarding the competition should be directed to:
Natalia Kurop, Director of Communications and Marketing, DIGITALEUROPE
Tel. +32 2 609 53 26
Mobile. +32 487 34 05 71
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