Elizabeth Sparrow, President, BCS, The Chartered Institute for IT said:
The research suggests that men are more likely to use free online tools to get the best deals. We hope that women will make use of the Savvy Citizens commerce pages and embrace the full range of resources available online to make sure that they get the best value for their money.”
Women aren’t just losing out on saving money online. The research also found that they are also less likely to use the services available to manage their money more conveniently. Just 40% of women had an online bank account, compared to 52% of men.
While 65% of respondents to the survey, conducted by Opinion Leader, had bought or sold products online, those that had were more likely to be men. Just 59% of women had bought or sold products online, compared to 73% of men.
Last month, a report by the price comparison website, PriceRunner, found that 95% of high street prices could be beaten online, with shoppers on the high street paying almost a third more.
One of the most popular online resources for money savvy Brits are price comparison websites, which over three in five respondents have used. However, men lead the way here too, with 68% of men using them, compared to 58% of women.